2018 Conference Schedule

Wednesday, July 11, 2018

2nd Morning Mini Sessions

Take Control of Your Message

Date: 07/11/2018 8:15-9:50 a.m.
History: New
Experience: All (All levels of experience)
Advanced Preparation: Bring your cell phone
Field of Study: Communications and Marketing
Applicable Audience: Board Member
CEO/Executive Director
CFO/Finance Director
COO
Clinic Leadership
HR Director/Manager
HS/EHS Director/Manager
IT Director/Manager
Program Director/Manager
Leaders

Tracks: Performance Improvement
Type: Mini
Level: Basic
Prerequisites: None
CPE Credits: 1.5
Trainers: Kate Atkins
Applicable Audience:
Board Member
CEO/Executive Director
CFO/Finance Director
COO
Clinic Leadership
HR Director/Manager
HS/EHS Director/Manager
IT Director/Manager
Program Director/Manager
Leaders

Learning Objectives:
1. Discover ways to take control of interviews when the media comes to you.
2. Practice a technique that will help you turn a negative question into a positive answer.
3. Improve your confidence when talking to the media.
Session Description:
It is natural to be anxious when the media come to you for an interview. You want the messages about your organization and your mission to reach the community in a positive light. Join this session to gain tips on doing just that. Bring your cell phone, your smile, and your creative energy as we practice, practice, and practice—so you can be prepared and confident using the media to convey your message.